The More You Know is NBCUniversal’s long-standing public service campaign focused on education, diversity, health, online safety and the environment. Established in 1989, The More You Know addresses the nation’s most pressing social issues and remains a trusted voice for sharing knowledge to improve lives. The campaign’s widely recognized and award-winning PSAs feature NBCUniversal celebrity role models who provide easy-to-use information – moving audiences beyond awareness and inspiring action. This multi-platform campaign includes on-air and online content across NBCUniversal and Comcast properties, as well as The More You Know Learning Series free eBook, Growing Up Online.
The biggest talent from across NBCUniversal participated in the campaign this season, including Brian Williams (NBC News), Matt Lauer (TODAY), Savannah Guthrie (TODAY), Al Roker (TODAY), Dr. Nancy Snyderman (NBC News), Carl Quintanilla (CNBC), Rachel Maddow (MSNBC), Melissa Rivers (E!), Joan Rivers (E!), Tiffani Amber Thierssen (USA), Grant Bowler (SyFy), Tia Mowry – Hardrict (Style), Maria Menounos (Oxygen), Yarel Ramos (mun2), Dennisha Pratt (Sprout), Alison Sweeney (The Biggest Loser), Bob Harper (The Biggest Loser), Danny Pino (Law & Order: SVU), Kelli Giddish (Law & Order: SVU), Ana Layevska (Telemundo), Brad Goreski (It’s a Brad, Brad World), Chris D’Elia (Whitney), Ellie Kemper (The Office), Ken Jeong (Community), Yvette Nicole Brown (Community), Mae Whitman (Parenthood), Peter Krause (Parenthood), Megan Hilty (Smash), Retta Sirleaf (Parks & Recreation).
The More You Know partners with leading nonprofits and government agencies to ensure we deliver the most credible, useful, timely information possible.
The More You Know is the longest running, most comprehensive network public service campaign in the media landscape. In 1989, NBC was the first television network to launch its own public service campaign with an education message featuring NBC News’ Tom Brokaw. The campaign, created in response to the teacher shortage in the late eighties, was first introduced in an effort to recruit and retain educators.
NBCUniversal’s The More You Know has garnered nearly fifty national awards including the prestigious Emmy and Peabody Awards. Click here to view some of the awards.