The More You Know is NBCUniversal’s long-standing cross-company public service initiative focused on education, diversity, health, Internet safety and the environment. Established in 1989, The More You Know addresses the nation’s most pressing social issues and remains a trusted voice for sharing knowledge to improve lives.
This year, NBC’s biggest stars are celebrating The More You Know’s 25th anniversary and commemorating its rich history of sharing powerful, inspirational messaging, sparking conversations and motivating action across communities.
This multiplatform campaign includes on-air and online content across a wide range of NBCUniversal and Comcast platforms, as well as The More You Know Learning Series free ebook, Growing Up Online. The More You Know partners with leading nonprofits and government agencies to ensure we deliver the most credible, useful, timely information possible.
NBC talent featured in this year’s campaign include: Adam Levine, Blake Shelton, Shakira, Usher and Carson Daly (The Voice); Mariska Hargitay, Danny Pino and Kelli Giddish (Law & Order SVU); Seth Meyers (Late Night with Seth Meyers); Matt Lauer, Savannah Guthrie, Al Roker, Willie Geist, and Natalie Morales (TODAY); Brian Williams, Tom Brokaw, and Dr. Nancy Snyderman (NBC News); Alison Sweeney, Bob Harper and Dolvett Quince (The Biggest Loser); Retta (Parks and Recreation); Yvette Nicole Brown and Ken Jeong (Community); Erika Christensen (Parenthood); James Scott (Days of Our Lives); Meghan Markle (USA’s Suits); Ross Matthews E! Hello Ross); Kris Jenner (E! Keeping Up With the Kardashians); Chris Hayes (MSNBC’s All In); Jim Cramer (CNBC’s Mad Money); Reza Farahan (Bravo’s Shahs of Sunset); Daisy Fuentes (Telemundo’s La Voz Kids); McKenzie Westmore (Syfy’s Face Off); Jim Cantore (The Weather Channel); Susie Castillo (Oxygen); Carly Ciarrocchi and Tim Kubart (Sprout’s The Sunny Side Up Show) and Fernando and Martha Vargas (mun2’s Welcome to Los Vargas).
In 1989, NBC was the first television network to launch its own public service campaign with an education message featuring NBC News’ Tom Brokaw. The campaign, created in response to the teacher shortage in the late eighties, was first introduced in an effort to recruit and retain educators.
NBCUniversal’s The More You Know has garnered nearly fifty national awards including the prestigious Emmy and Peabody Awards. Click here to view some of the awards.